Branding
 

Branding

Due to our high quality products, strong R&D system, nationwide sales network and effective marketing efforts, Jinong and our other four brands are enjoying increasing exposure and market share; some farmers will go to retail shops with an empty package of our fertilizer and ask specifically for more of the same product. Our branding strategy is to increase the brand recognition of Jinong, our highest margin line of products while retaining and enhancing the differentiated brands to capture market share.