|Although we use TV advertisements and other mass
media techniques, the majority of
efforts are conducted through joint activities with our
distributors. We retain a staff of over 600, who do on-site
marketing using pamphlets, brochures and posters at point-of-sales
outlets. Our staff works with and trains our distributors and
retail clients through lectures and interactive meetings. We
emphasize the technological component of our products to help the
market understand product differences. Word-of-mouth advertising
and sample trials of new products in new areas are essential.
Also, nation-wide hotlines have been set up to answer customer
questions. We are always looking for new ways to promote our
services, an example of which is the SMS platform we are
constructing to have real-time interaction with farmers.